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in this endeavor as no other entity has
such familiarity with the products and
their related technologies. And because
trainees aren’t in the OR as much as
in the past, the role of industry is vital
in helping to teach budding surgeons
to operate at a high level.
Michael McBrayer,
Senior Vice President
of Global Business and
Professional Relations
at DJO Global, stated, “As
someone who has worked
with DJO for 32 years, I have witnessed
numerous society/industry initiatives.
AOSSM is unique amongst societies in
its pioneering efforts to listen to industry
representatives. Why? Because they know
we have more to offer than financial
sponsorship. The relationship we have
developed with AOSSM represents the
pinnacle of collaboration, with each
party open to exploring possibilities that
enhance the lives of sports medicine
professionals and their patients.”
In the vein of “nature abhors a
vacuum,” AOSSM knows that if there
is just the slightest chance of refining
surgeon education, then it should pursue
that aim. As such, AOSSM is doing its
utmost to unite its talents and resources
with those of industry in ways that align
with the expectations, principles, and
standards of all stakeholders.
James Bradley, MD, President of the
AOSSM, notes, “AOSSM is always open to
Education with a Purpose: AOSSM recognizes this educational industry representatives who contribute
activity as relevant for the practice of sports medicine. thoughtful, principled ideas in support of
our common mission. Together, we have
achieved great synergy for our members
and their patients. Industry has been and
AOSSM cultivates evidence-based knowledge, provides extensive will continue to be a stalwart, forward-
educational programming, promotes emerging research, and engages thinking partner in our efforts to redefine
a community of sports medicine specialists to advance the science sports medicine education.”
and practice of sports medicine. In support of our collaborative efforts,
AOSSM is proud to announce Education
AOSSM’s Education with a Purpose program recognizes qualified with a Purpose, our Industry Recognition
educational offerings from our elite partners for their relevance program. This initiative acknowledges the
to the practice of orthopaedic sports medicine.
diligent efforts of our industry partners
Through the Education with a Purpose initiative, AOSSM and our partners to make a concrete difference in the lives
commit to working collaboratively to elevate orthopaedic sports medicine of sports medicine professionals and the
learning opportunities to help patients return to the game of life. patients they treat.
Winter 2020, Issue 1 | sportsmed.org 11 
